Friday, December 11, 2020

Ruth-Ben Ghiat: Trump’s formula for building a lasting personality cult


Donald Trump has done lasting damage to the presidency and the nation, and will continue to do so even in exile. From the Los Angeles Times -

Trump has worked hard to build his cult, and it’s doubtful he will let it languish once he leaves the Oval Office. More likely, he will refresh it with a declaration of a 2024 presidential candidacy, allowing him to act as a shadow leader for his base and continuing to use the rallies, tweets (he’s always used his personal account) and other tools of his public persona. The aim would be to keep him in the spotlight, preventing younger, more competent figures in the GOP from emerging as rivals. Trump may be out of office in January, but his personality cult will live on.

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